The Viacom CEO called Pluto TV the "cornerstone of our direct-to-consumer strategy."
Ian Gavan/MTV 2018/Getty Images for MTV
Bob Bakish acknowledged Tuesday (February 26, 2019) that Viacom "kind of took it on the chin for two years with respect to distribution revenue" by making the decision not to do the sort of big, bundled licensing deals with Netflix and the other streamers that its competitors were doing.
Bakish said Viacom, where he is Chief Executive Officer (CEO), "curtailed" licensing content to Subscription Video on Demand (SVOD) services in 2017 because it didn't want to damage the cable TV ecosystem, even in exchange for short-term profits. Therefore, Viacom has "warehoused a set to rights" that will go to Pluto TV, the ad-supported streaming service it agreed to buy in January for $340 million.
The CEO said Pluto will be getting access to Viacom's library but that its latest and greatest content is still reserved for paying cable and satellite subscribers.
"It's important to note that this is a global opportunity" even though Pluto for now is largely focused on the U.S. "They just launched in Germany and the U.K. at the end of calendar 2018, but with Viacom we have operating footprint that is truly globe-spanning," he said.
Bakish called Pluto "a powerful new driver" of business as it seeks new deals with operators that carry its channels, like Nickelodeon, Comedy Central, MTV, VH1 and more, because some will also opt to distribute Pluto.
"And by the way, the last thing it is, is it's the cornerstone of our direct-to-consumer strategy...it's a free service that is the entry point into that ecosystem, but we will upsell targeted B2C products above that — Noggin, Comedy Central, a new Nickelodeon product," he said.
Bakish, speaking at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, also raved about the hiring of Brian Robbins in October to head Nickelodeon where he noted a strong slate of new shows and also that the ratings declines at the children's network are "significantly less bad than they were before."
The turnaround at the Paramount film and TV studio has been going great, with seven quarters of improvement in operating income and is on track to turn a profit in fiscal 2019, Bakish said.
He said the BET-branded movie What Men Want will likely make $60 million domestically (it's at $45 million now) and predicted, "we're going to make nice money on that."
Bumblebee is at $459 million worldwide and will be "solidly profitable" while the previous movie in the Transformers franchise lost $100 million for Paramount, Bakish said.
On the studio's TV side, "it didn't exist four years ago, crossed $400 million in 2018 and it should grow on the order of 50 percent in 2019. Importantly, it's not just delivering shows, it's producing hits," he said, noting the popularity of Jack Ryan on Amazon.
كيف تحصل على مدونة جاهزة بآلاف المواضيع والمشاركات من هنا
شاهد قناة منتدى مدونات بلوجر جاهزة بألاف المواضيع والمشاركات على اليوتيوب لمزيد من الشرح من هنا
رابط مدونة منتدى مدونات بلوجر جاهزة بآلاف المواضيع والمشاركات في أي وقت حــــتى لو تم حذفها من هنا شاهد صفحة منتدى مدونات بلوجر جاهزة بألاف المواضيع والمشاركات على الفيس بوك لمزيد من الشرح من هنا
تعرف على ترتيب مواضيع منتدى مدونات بلوجر جاهزة بآلاف المواضيع والمشاركات (حتى لا تختلط عليك الامور) من هنا
ملاحظة هامة: كل عمليات تنزيل، رفع، وتعديل المواضيع الجاهزة تتم بطريقة آلية، ونعتذر عن اي موضوع مخالف او مخل بالحياء مرفوع بالمدونات الجاهزة بآلاف المواضيع والمشاركات، ولكم ان تقوموا بحذف هذه المواضيع والمشاركات والطريقة بسيطة وسهلة. ــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــسلامـ.
Viacom Announces Completion of Pluto TV Acquisition
March 04, 2019 09:00 AM Eastern Standard Time
NEW YORK--Viacom Inc. (NASDAQ: VIAB, VIA) today announced that it has completed the acquisition of Pluto TV, the leading free streaming television service in the U.S.
The acquisition, previously announced on January 22, 2019 for $340 million in cash, will advance Viacom’s strategic priorities across multiple touchpoints, while solidifying Pluto TV’s leadership in the domestic free streaming video market and accelerating its growth globally.
“The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to extend our consumer reach and broaden our ability to add value across the industry as the media landscape continues to segment,” said Bob Bakish, Viacom President and CEO. “Together with Pluto TV, we look forward to becoming a stronger partner to distributors, advertisers, content providers and audiences around the world.”
Founded in 2013, Pluto TV streams more than 100 channels and thousands of hours of on-demand content spanning television and movies, sports, news, lifestyle, comedy, cartoons, gaming and trending digital series. Today, it has more than 12 million monthly active users across devices, including smart TVs, streaming players, mobile devices, desktops and gaming consoles.
Pluto TV will have a crucial role in expanding Viacom’s presence across next-generation distribution platforms as a standalone free over-the-top (“OTT”) product, a direct-to-consumer cornerstone, and a partnership solution for wired, mobile and OTT distributors to serve their broadband only and video bundle subscribers on a zero incremental cost basis.
At the same time, Pluto TV accelerates Viacom’s advanced marketing solutions (“AMS”) business, serving as a very significant incremental source of targeted inventory – particularly against younger demographics – thereby strengthening Viacom’s ability to serve advertising customers and their associated agencies.
Viacom’s global scale, marketing capabilities, iconic brands and vast content portfolio will help Pluto TV strengthen its offering across important genres, solidify its leadership in the domestic free streaming video space and accelerate its growth internationally, benefiting both existing and forthcoming partners.
Pluto TV will operate as an independent subsidiary of Viacom, led by President and CEO Tom Ryan.
About Viacom
Viacom creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, our brands connect with diverse, young and young at heart audiences in more than 180 countries.
Pluto TV is the leading free streaming television service in America, delivering 100+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in Los Angeles, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.
Viacom Completes Acquisition of Ad-Supported Streaming Service Pluto TV
Last month, Viacom announced that they had acquired ad-supported streaming TV service, Pluto TV for $340 million. The service offers 100 linear channels of lifestyle, news, sports, and entertainment content through partnerships with 130 media networks.
Today, the company announced that the acquisition has been completed. "The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to extend our consumer reach and broaden our ability to add value across the industry as the media landscape continues to segment,” said Bob Bakish, Viacom President and CEO. “Together with Pluto TV, we look forward to becoming a stronger partner to distributors, advertisers, content providers and audiences around the world.”
Pluto TV will operate as an independent subsidiary of Viacom, led by President and CEO Tom Ryan.
Viacom plans to use their infrastructure to expand Pluto TV’s footprint in the United States and around the world. The company also hopes to expand on the platform's 100 live linear channels with their deep library genre-specific content - kids (Nickelodeon), African-American (BET), reality (MTV & VH1), and comedy (Comedy Central).
Viacom also sees Pluto TV as a marketing engine to sell their own OTT services -- Noggin, Comedy Central Now, and Nick Hits. But don't expect first-run content to appear on Pluto TV, as Viacom says they will keep that content for their own linear channels.
Pluto TV has more than 12 million monthly active users, 7.5 million of which are on connected TVs. The service can stream across a wide array of devices including Roku, Fire TV, Apple TV, Android TV, Chromecast, PS4, iOS, Android, and your computer.
Last week another similar service, XUMO was rumored to be in acquisition talks with broadcasters including Sinclair Media Group. Last month, Sinclair launched their own ad-supported streaming service, STIRR.
Additionally, Tubi announced that following a $25m growth capital round, they had signed a streaming deal with NBCUniversal for 400 classic TV shows & films.
Viacom has closed its $340 million acquisition of free, ad-supported streaming service Pluto TV.
The acquisition, which raised eyebrows for its pricetag when it was announced in January, advances Viacom’s plan to focus on advertising as it invests in streaming. That’s the opposite approach from media peers like Disney, CBS and WarnerMedia.
“The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to extend our consumer reach and broaden our ability to add value across the industry as the media landscape continues to segment,” said Bob Bakish, Viacom President and CEO. “Together with Pluto TV, we look forward to becoming a stronger partner to distributors, advertisers, content providers and audiences around the world.”
Pluto TV will operate as an independent subsidiary of Viacom, led by President and CEO Tom Ryan, the company said.
Founded in 2013, Pluto TV streams more than 100 channels in a range of genres, claiming more than 12 million monthly active users across devices. The announcement of the deal completion said Pluto TV will have a “crucial role” in expanding Viacom’s presence in streaming and that the company is a big believer in its “zero cost” appeal to customers.
Pluto is also a platform where Viacom will be able to roll out some of its ad-tech initiatives designed to improve targeting and efficiency.
A few weeks ago Viacom announced a deal to buy the free streaming services Pluto TV. Today Viacom announced that they have closed on that deal and now own Pluto TV for $340 million in cash. This deal will give Viacom full control over Pluto TV and its future. For some time now Viacom has hinted at plans for a free streaming service now it seems that buying Pluto TV is how they will do it.
“The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to extend our consumer reach and broaden our ability to add value across the industry as the media landscape continues to segment,” said Bob Bakish, Viacom President and CEO. “Together with Pluto TV, we look forward to becoming a stronger partner to distributors, advertisers, content providers and audiences around the world.”
A few weeks ago when this deal was first announced the CEO of Pluto TV said: “Since our launch less than five years ago, and particularly over the past year, Pluto TV has enjoyed explosive growth and become the category leader in free streaming television,” said Pluto TV CEO and Co-Founder Tom Ryan. “Viacom’s portfolio of global, iconic brands and IP, advanced advertising leadership and international reach will enable Pluto TV to grow even faster and become a major force in streaming TV worldwide. Viacom is the perfect partner to help us accomplish our mission of entertaining the planet.”
Viacom has been clear they that they plan to keep Pluto TV free. Viacom’s CEO Bob Bakish went on CNBC and pushed the idea of how Pluto TV as a free service is important to Viacom. “We love how (Pluto TV) fits in with over 12 million active users,” Bakish said. “We have a ton of (ads) to sell and that is where Pluto TV comes in.”
For now, I wouldn’t look for anything to change in the short term. Hopefully, this means more Viacom content will be coming to Pluto TV soon.
“We’ve grown fast, but we’re going to grow a heckuva lot faster now that we’re partnering up with Viacom,” CEO Tom Ryan says
The demise of traditional, ad-supported TV has been greatly exaggerated, according to Tom Ryan. The CEO of Pluto TV has tried to take the best of what old-school television has to offer — accessibility, quality programming, curation — and use it to power his Los Angeles-based streaming startup that Viacom acquired for $340 million in a deal that closed on Monday.
“We’ve grown fast, but we’re going to grow a heckuva lot faster now that we’re partnering up with Viacom,” Ryan told TheWrap.
At a time when Netflix is reinventing the way viewers watch and pay for content, Pluto TV has doubled down on the sanctity of free, ad-driven entertainment — though Ryan said Pluto TV could consider a paid.. [click here to read the article in full. Paid subscription required.]
Pluto TV CEO Tom Ryan talks about the big Viacom deal
Pluto TV CEO Tom Ryan has always been a forward-thinking kind of a guy and along with his talented team, they put together one of the most successful free streaming video offerings on the market with over 12 million subscribers. Now this week their long-anticipated $340 million purchase by Viacom is complete and the future is very bright for all of us who love our Pluto TV.
Ryan spoke to me about 48 hours after the ink began to dry on his new deal with one of the media world’s biggest and most powerful players. We talked about the purchase of Pluto TV by Viacom which will keep Ryan in charge and of course what we can expect Pluto TV will be able to do with their new expansive library of content.
Before you listen to the entire interview here are a few highlights.
Ryan on what is coming to Pluto TV – “There are tens of thousands of hours of Viacom programming that has never before seen on stream services will be headed to Pluto TV and these are shows that are household names. We also are excited about our continued expansion in Europe as well our future plans of going into South America. This is all part of our mission to bring Pluto TV to the world.
Ryan on why Pluto TV and Viacom are such a great fit- We have a shared vision of how to provide quality entertainment to viewers worldwide on a free, ad-supported streaming video service. It is that shared vision that brought us together in the first place and we hope will serve us well into the future.
“The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to extend our consumer reach and broaden our ability to add value across the industry as the media landscape continues to segment,” said Bob Bakish, Viacom’s President/CEO. “Together with Pluto TV, we look forward to becoming a stronger partner to distributors, advertisers, content providers and audiences around the world.”
Some fast facts: Founded in 2013, Pluto TV streams more than 100 channels with over 150 content partners and on-demand content spanning television and movies, sports, news, lifestyle, comedy, cartoons, gaming, and trending digital series. You can access their content from your phone, tablet, laptop, streaming devices or gaming consoles.
Meanwhile Viacom brings to Pluto TV their portfolio of powerhouse networks MTV, MTV2, MTV, Live, MTV Classic, MTVU, VH1, Logo TV, Comedy Central, Spike, Nickelodeon, Nick at Nite, Nick Jr, TeenNick, Nicktoons, NickMusic, TV Land CMT, CMT Music, and oh yes how about all the content from Paramount.
This deal is a very smart move by both Pluto TV and Viacom that will make for a strong streaming service that viewers worldwide will embrace. If you have not yet tried Pluto TV I highly recommend you do!
كيف تحصل على مدونة جاهزة بآلاف المواضيع والمشاركات من هنا
شاهد قناة منتدى مدونات بلوجر جاهزة بألاف المواضيع والمشاركات على اليوتيوب لمزيد من الشرح من هنا
رابط مدونة منتدى مدونات بلوجر جاهزة بآلاف المواضيع والمشاركات في أي وقت حــــتى لو تم حذفها من هنا شاهد صفحة منتدى مدونات بلوجر جاهزة بألاف المواضيع والمشاركات على الفيس بوك لمزيد من الشرح من هنا
تعرف على ترتيب مواضيع منتدى مدونات بلوجر جاهزة بآلاف المواضيع والمشاركات (حتى لا تختلط عليك الامور) من هنا
ملاحظة هامة: كل عمليات تنزيل، رفع، وتعديل المواضيع الجاهزة تتم بطريقة آلية، ونعتذر عن اي موضوع مخالف او مخل بالحياء مرفوع بالمدونات الجاهزة بآلاف المواضيع والمشاركات، ولكم ان تقوموا بحذف هذه المواضيع والمشاركات والطريقة بسيطة وسهلة. ــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــسلامـ.
James Currell, President of Viacom International Media Networks (VIMN) in the UK, Northern and Eastern Europe, said that it will largely focus on advertising-backed services rather than subscription platforms.
Speaking at the Oxford Media Convention, he said, “Viacom believes the global SVOD sector is becoming too crowded and capital intensive. So, instead, we’re focused on building scale in ad-supported streaming. We’ve acquired Pluto TV and we plan to use our deep content libraries to accelerate its international roll-out, starting in Latin America.”
Pluto TV, which is led by President and CEO Tom Ryan was founded in 2013 and streams more than 100 channels in a range of genres, claiming more than 12 million monthly active users across devices.
Currell pointed to Subscription Video on Demand (SVOD) plans by the likes of Disney, Comcast, Time Warner, Apple and Google, but added that it was notable that Amazon had launched Freedive, an ad-supported movie service and added that there was speculation that Netflix may introduce an ad-supported offering or tier.
However, he said that Viacom’s flagship brands, which include Nickelodeon, Nick Jr., MTV, Comedy Central and VH1, have “significant potential to pivot further towards premium… if or when that proves expedient”.
Content from Viacom’s Channel 5 is also expected to join BritBox in the UK, the SVOD service being established by the BBC and ITV. “Viacom stands ready to partner to enhance the local content eco-system,” he said, echoing comments from C4 CEO Alex Mahon last week at Israeli TV conference INTV.
Currell used his keynote speech to highlight the performance and growth of C5 since it acquired it in 2014. He pointed to the fact that it is moving back into scripted drama for the first time in many years and the fact that it is “making a name for itself” with documentaries such as Michael Palin in North Korea and Raped: My Story. He said that C5 has brought it greater scale and a range of associated synergies across ad sales, content, marketing and commercial deal and helped to diversify its UK revenues as well as giving it access to a much wider pipeline of quality local content.
“I think it’s indisputable that under American ownership Channel 5 today is making a more valuable contribution to the broader British broadcasting ecology than it has ever done,” he said. “As a result of the benefits that Viacom has brought to Channel 5 and which Channel 5 has brought to Viacom, I look forward to us making an even more significant contribution to the UK’s commercial broadcasting ecology in the future.”
كيف تحصل على مدونة جاهزة بآلاف المواضيع والمشاركات من هنا
شاهد قناة منتدى مدونات بلوجر جاهزة بألاف المواضيع والمشاركات على اليوتيوب لمزيد من الشرح من هنا
رابط مدونة منتدى مدونات بلوجر جاهزة بآلاف المواضيع والمشاركات في أي وقت حــــتى لو تم حذفها من هنا شاهد صفحة منتدى مدونات بلوجر جاهزة بألاف المواضيع والمشاركات على الفيس بوك لمزيد من الشرح من هنا
تعرف على ترتيب مواضيع منتدى مدونات بلوجر جاهزة بآلاف المواضيع والمشاركات (حتى لا تختلط عليك الامور) من هنا
ملاحظة هامة: كل عمليات تنزيل، رفع، وتعديل المواضيع الجاهزة تتم بطريقة آلية، ونعتذر عن اي موضوع مخالف او مخل بالحياء مرفوع بالمدونات الجاهزة بآلاف المواضيع والمشاركات، ولكم ان تقوموا بحذف هذه المواضيع والمشاركات والطريقة بسيطة وسهلة. ــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــسلامـ.
